Ford 17M "Toense"

Ford 17M "Toense"

50 years ago: Bathtub from Toense was suspended in the air

At the time the Bavarian capital was gripped in the fever of a global sports event when it hosted the 1972 Olympic Games, the Munich branch operated by the heavy-duty transport experts at Toense wanted to join in the excitement. The company spontaneously spruced up a long-in-the-tooth Ford 17M with a yellow coat of paint and finished it off with striking and highly visible Toense letters on either side of the body.

For weeks the limousine from Cologne dangled from the Toense crane boom close to the Munich-Nuremberg autobahn and was easily visible from afar. The staff at the branch made the spur-off-the-moment decision to convert a section of the lattice mast into a platform and to place the bathtub on that platform. Displayed ostentatiously beneath it was the logo of the 1972 Olympics

Year manufacture 1960-64

Character of model Bath tub promoting the crane rental company

Body and wheel rims zinc yellow, chassis silver. Side door handles, headlamps and radiator grille painted silver, bonnet and tailgate imprinted with Taunus / 17M lettering. Hubcap imprinted silver. Front indicators orange, tail lights imprinted red. Black Toense lettering on either